© Museo Picasso Málaga
THE YEAR WITH THE LARGEST NUMBER OF VISITORS IN THE HISTORY OF THE MUSEO PICASSO MÁLAGA: MORE THAN 779,000 DURING 2023
A total of 779,279 people visited the Museo Picasso Málaga during 2023, nearly 60,000 more than in 2019. This figure attests to the maturity and strength of the institution during the year it celebrated its own twentieth anniversary as well as the fiftieth anniversary of Pablo Picasso’s death.
The exhibitions and events organised in connection with these commemorations and the city of Málaga’s leading position as a tourist destination enhanced the Museo Picasso Málaga’s national and international reputation and prestige in 2023.
Throughout these twelve months, the Museo Picasso Málaga played an active part in the international Picasso Celebration 1973–2023 programme with Picasso Sculptor. Matter and Body, curated by Carmen Giménez; The Echo of Picasso, curated by Éric Troncy, on view until the end of March 2024; and a wide-ranging programme of educational and cultural activities that attracted a total of 779,279 people to the museum, 21% more than in 2022 and 8% more than in 2019, which previously held the record for the highest number of visitors in the museum’s history, more than 700,000.
Educational and cultural work plays a key role. In fact, of the total number of visitors, around 34,480 people took part in educational and cultural activities, including those who attended the accessibility projects run by the Museum with the collaboration of Fundación ‘la Caixa’. Similarly, many people attended the conferences, seminars, screenings, talks, round tables, and chamber music and jazz concerts organised by the Museo Picasso Málaga throughout the year, especially those held in connection with Twenty times Pablo, the twentieth anniversary celebration which brought together more than 12,200 people last October. All this reinforces Spain’s leading position in the culture and tourism sector.
Picasso’s extraordinary and prolific oeuvre, the quality of the Museum’s exhibition programme, its attractive and varied cultural offering and the diversity of its educational programme are factors which, coupled with the marked increase in the number of tourists who visit the city of Málaga, have driven this steady growth trend, while strengthening its national and international recognition and prestige.